A candidate of mine recently asked me what advice I would give her in regard to strengthening her marketability through her LinkedIn profile. She didn’t want to merely ‘cut and paste’ her resume.
This was my response:
Hmm… well, I think your profile looks good right now. If anything, you may want to add a list of specific keywords (or terms as they relate to your background/industries).
Just think of anything that you have that will separate you from the competition. What makes you, [candidate name], truly unique?
You may also want to highlight specific “success stories.” For the most part, people remember brief compelling stories much more clearly than they do numbers and percentages. Clients enjoy hearing about your accomplishments as they relate to things like… positive results from a campaign or project you spearheaded, processes or strategies that were adopted because of your well-received suggestions, strong business relationships you have built/nurtured over time, research and case study examples, etc.
Hopefully this gives you some ideas to work with. 
Best,
-B
